Most coaches in this space have never run a service business. I have. Trucks, techs, P&Ls, and scars are the credentials.
[Your story goes here — where you operated, what you ran, what you grew, what you broke and rebuilt. The 2–3 paragraphs of "how I got here" that make a prospect on the discovery call feel like they're talking to a peer, not a guru. A few anchor points worth including:]
The business you ran or scaled. Revenue range. What service trade. Whether you sold, scaled, or are still operating. Any defining stretch — the bad winter, the failed second location, the year you finally figured out maintenance plans. Specifics build trust faster than credentials.
Hormozi's books are the curriculum I teach. My trucks, techs, P&Ls, and scars are the credentials. Good coaching is not motivation — it's diagnosis, prescription, and accountability, repeated for long enough that the client's behavior changes. Twelve weeks is enough time for that if neither of us blinks.
Most owners exit this program with the offer, the money model, and the lead engine in place. That alone changes the trajectory. But the 1% who 10× their business in the next year do one thing the rest don't: they read the KPI dashboard every Monday and act on what it says by Friday.
Speed of execution is the only unfair advantage left in this industry. I coach the way I operated — fast, specific, allergic to theater. If that's how you want to be coached, we'll get along.
If your offer is the problem, I'll say so. If your tech is the problem, I'll say so. If you're the problem, I'll say that too. The first call is free, and you'll know which one within thirty minutes.
No call starts until I've seen the KPIs. We open with the number that moved the most. We close with the one thing you'll do before next call. Written down. Reviewed next week.
No replays. No drip-fed modules. No "community" of strangers cheering each other on. Twelve weeks, one-on-one, on the phone. You get the toolkit at the end — built for your business, not a generic template.
If you can't execute 5–8 focused hours between calls, the timing is off. If you won't share numbers, I can't help. If you're looking for motivation, I'm the wrong coach. Better to know on call one than month three.