Most HVAC, plumbing, and pest control owners pour leads into a leaky offer and light cash on fire. I help you fix the offer first, build a money model that funds acquisition, and open the lead floodgates — in twelve weeks.
When a client says "I need more leads," 80% of the time they mean "I can't close the leads I have." That's not a marketing problem. It's an offer problem, a sales problem, or a money model problem. Diagnose before you prescribe.
Quote-to-close below 25%. The phone rings — but every prospect "needs to think about it." You're not losing on price. You're losing on the offer.
Net margin under 10%. No recurring revenue. CAC barely funded. You close jobs all month and end up wondering where the cash went.
You close everything that walks in — there's just not enough walking in. One channel. One referral source. One stiff breeze away from a dry month.
Sequence matters. Pour leads into a broken offer and you burn cash. Add a maintenance plan to a business with no close rate and you scale the leak. The phases run in this order for a reason.
Audit the business through a financial lens. Identify the real constraint. Name it out loud. Write it at the top of the doc.
The Value Equation, the Grand Slam Offer, guarantees and bonuses. Stack perceived value to 10× the price.
Client Financed Acquisition. Continuity at the point of sale. Pricing tiers. MRR you can take to the bank.
The Core Four lead channels — warm outreach, referrals, paid ads, content. Sequenced by stage, not by hype.
Sales SOPs. Objection scripts. The three hires that 10× a service business. A KPI dashboard you read every Monday.
A 12-month plan with revenue, MRR, and hiring targets. You leave with the system, not a dependency.
You're not selling Hormozi. You're selling the operator's eye — the part that can read a P&L and a dispatch board and tell you which lever moves the most weight.
Most coaches in this space have never run a service business. I have. Every framework gets translated through the lens of trucks, techs, invoices, and payroll. When in doubt, the answer is always: show me your numbers.
1-on-1. Twelve weeks. Weekly calls. Voxer/text access between calls. No replays. No "community." No filler.
I'll walk you through it on the discovery call once I understand the business. Pricing is structured so that if the program doesn't produce more than it costs, something has gone badly wrong — and we'll talk about that on the call too.
Close rate and average ticket usually move inside the first 30 days — those are the offer levers. MRR builds through weeks 6–8. Lead volume is a Phase 4 conversation. The 12-month roadmap is what compounds it.
Then this isn't the right program. Coaching without execution is theater. If you can't carve out 5–8 focused hours a week between calls, the timing is off and we should talk again in a quarter.
I teach you to build conditional, outcome-tied guarantees in your business. Mine mirrors that — specific, written, and discussed on our discovery call after I've looked at your numbers. I don't make blanket guarantees on a homepage.